Gain new (and don't loose old) customers with the help of Microsoft Dynamics CRM

CRM (customer relationship management) focuses primarily on localising new customers, relationship development with the existing ones, customer satisfaction monitoring and maintanance and all that with regards to the profitability of your business.

The tools used to manage customer relations are referred to as CRM systems. Microsoft Dynamics CRM represents a high-end tool, which brings the company closer to the customer, improves the conditions for turnover growth, strengthens customer care throughout the various departments of the business and helps to predict customers' future needs.

High quality customers and other partners' management

Microsoft Dynamics CRM solution unifies the tools for processing information about current and potential clients and partners. It facilitates administration processes and ensures high quality customers and partners' relations management within the whole organization, including branch offices, divisions and field workers.

CRM system that the employees really use

Microsoft Dynamics CRM is integrated into a simple user-friendly interface of Microsoft Office Outlook (or the alternative of a very similar looking web portal). But apart from the very well known Outlook interface the users have the possibility of making the use of work-facilitating guide tools.

Thanks to the integration with other programmes of the Microsoft Office family, such as MS Word or Excel, users are able to work with more tools, they know well. They can prepare workflows and sets without the help of the IT department, using these very intuitive guides.

Microsoft Dynamics CRM consists of the following modules:

• Sales: sales and sale cycle processes support: There is also a function for creating and quantifying high quality sales forecasts, cultivation and qualification of business opportunities, orders and offers' management etc.
• Marketing: Tools for creating a marketing mix: There is a function for data clearing and thorough customers' segmentation, comprehensive marketing campaigns, expenses and budgets management as well as transparent sets and analysis, activities' evaluation, potentially their transfer into business opportunities etc.
• Services (customer services): automation of service processes through comprehensive functions for service cases administration and resolution. It contains a tool that automatically sends a service demand, history, shared knowledge database, real-time reports, or any other information about the availability of an employee etc. to the appropriate person.

Apart from the basic modules, Microsoft Dynamics CRM contains a range of analytical tools and tools for creation and management of workflows. Including, of course, teams, individual roles and detailed user rights settings. Thanks to a world-wide support, there exists a range of interesting add-ons, the information about which we will kindly provide, should you ask for it.

Wide range of customization possibilities

Each sector and organization has its specificities. For the CRM system to work correctly it is therefore necessary that it was adapted to the real business processes of a company. Microsoft Dynamics CRM offers a wide range of possibilities of the modification/customization of the CRM solution. Adapting some parts of the application is so easy that it can be done by its very users with appropriate access rights.

Customer (and other) Information accessibility from anywhere

One of the biggest advantages of the Microsoft Dynamics CRM solution is a professional customer data processing. It also processes the information about different partners (such as key suppliers), as well as archives business and service activities, which can be done from anywhere, thanks to its mobile and offline accessibility.

Related links:

• Get 20% off your purchase of Microsoft Dynamics CRM before 10th February 2010 (PDF 333kB)
• Microsoft Dynamics CRM Products' list (PDF 591kB)
• What does the "ordinary day" with Microsoft Dynamics CRM look like? (PDF 9,3MB)